The Village by Eli
For new parents & their village · launching 2026

Stop piecing it together
at 3am.

One consolidated app that nurtures parental wellbeing through curated tools, supporting the identity shift of becoming a parent, while tracking your baby's development wave, capturing every milestone, and answering the questions you'd otherwise be Googling at 3am.

Join the waitlist. It's free
EL
JA
GM
SR
247 parents already on the waitlist

It's 3am. Your baby won't stop crying.
You have no idea why.

So you do what every exhausted parent does. Open every app you have, scroll Reddit for 20 minutes, find 14 conflicting answers. On two hours of sleep. There's a better way.

Huckleberry
Wonder Weeks
Baby Tracker
Milk Storage App
Daily Planner
Google
Reddit
Pinterest
Facebook moms group
One app. Your baby's development, your wellbeing, your partner, your whole village.
The encyclopedia for all things new parent.
How it works

One app. Your people.
The whole village.

Set up takes two minutes. Whether you're a duo, flying solo, or somewhere beautifully in between. The Village personalises everything to your baby's exact developmental wave from day one.

Step 01
Set up your family
Add your baby's birthday and whoever is in your corner. The Village automatically maps your baby's developmental stage and personalises everything to match where you actually are.
Development waves Growth surges
Step 02
Track together, in real time
One partner logs a feed and the other's app updates instantly. Feeds, sleep, diapers, weight, pump sessions, tummy time. No more guessing who's on nights.
Partner sync Shift planner
Step 03
Ask. Don't Google.
Is this fussiness normal for a growth surge? What products help right now? Get real, wave-aware answers without a rabbit hole in sight. And yes, we know sometimes you do want to know what strangers on the internet think. We have built-in Reddit summaries so you can get the relatability without the doom scroll. Find local lactation consultants, postpartum groups, and paediatric clinics, or connect virtually from your couch at 2am.
Is this normal? Wave products Near You
Step 04
Keep your glass full too
Weekly wellbeing check-ins, sleep debt tracker, reconnect exercises, wins board. Because you're not just baby's caregiver. You're a person who matters too.
Mental health Reconnect Ped card
Step 05
Watch them grow
Milestone capture, activity library and inspiration matched to the current development wave, CDC growth charts. Log it, celebrate it, remember it.
Milestones Wave inspo Growth charts
Step 06
Invite your village
Grandparents get a beautiful weekly digest by email. No app needed on their end. Share the memory book. Let your whole family stay connected to every smile, surge, and milestone from anywhere in the world.
Grandparent digest Memory book
Why this exists

"I built this because I have a 5 month old and I am still crawling out of the trenches every new parent goes through."

I had 8 different apps doing disconnected work. My partner and I had growing resentment around sleep. I was deep in Google trying to find local resources to help with the identity shift that nobody warns you about. I was constantly looking for similar experiences in the 3am Reddit threads. And all of that coupled with family members being far away and no good way to share updates beyond messaging 20 different people separately.

I knew I could make something better. So I did.

The Village is designed for every kind of parent. Partnered or solo, first time or not. It is the app I wish had existed in those early weeks.
Join the waitlist @thevillagebyeli
Parent with baby
Built from 3am experience
Paediatric visit prep

Walk in ready.
Every single time.

The Ped Visit Prep Card auto-pulls everything your doctor needs: sleep averages, feed counts, weight progression, milestone notes. Pulled directly from your logs. You don't type a thing.

Pulls data automatically
Feeds, sleep, weight, growth charts. No scrambling to remember.
Add your questions
Log questions as they come up. The card collects them so you never forget to ask.
Share or print in one tap
Hand it to your doctor on your phone, or export as a PDF. Done.
Ped Visit Prep Card
Auto-generated · 4-month visit
Avg sleep/night
4.8h
Feeds/day avg
7.2
Weight gain
+680g
Milestones
6 new
My questions for Dr. Chen
● Sleep regression at 4 months. Normal?
● When to start solids?
● Cradle cap still present. Any advice?
Share with Dr. Chen
Rest planner

Rest is part of
the care.

The night planner helps your household find a rhythm that feels fair, without the guesswork. It looks at each person's rest so the whole team can show up for the morning.

Track
Sleep shift planner
Drag the bar or tap +/- to split the night
Eli
10pm – 2am
Jamie
2am – 6am
10pm12am2am4am6am
EL
Eli's shift
Starts
-
10pm
+
Ends
2am
4h
4h, good
JA
Jamie's shift
Starts
2am
Ends
6am
-
+
4h
4h, good
Both get 4h. A solid night for the team.
Before you sleep
Tell Jamie one thing you appreciated today. It takes 10 seconds and makes the whole night feel like a team effort.
Your rest preferences
Try the actual toggles. Tap to adjust
Auto-balance by rest
Suggests shifts based on who needs sleep most
Growth surge alerts
Heads-up before busy nights during surges
Team confirmation
Both people confirm the plan each evening
Solo mode
Flying solo: one caregiver, adjusted planning
Auto-balance on. We'll suggest tonight's rest split for your team.
Everything inside

Built for the first year —
and beyond.

Not a tracker. Not a search engine. Not a parenting blog. All three, plus the parts nobody else built.

Development Wave Timeline
Know exactly which wave your baby is in, what to expect, and when it ends. No more mystery fussiness.
Growth Surge Alerts
Cluster feeding, sleep regressions, clingy phases. The app flags the surge before you spiral into Google at 3am.
Is This Normal?
The question every new parent asks at 3am. Get a real, development wave-aware answer. Not a Reddit thread from 2019.
Ped Visit Prep Card
Auto-generates your appointment summary: sleep, feeds, growth, milestones, your questions. You don't type a thing.
Life Inspiration
Cards for this season of life: activities, self-care ideas, couple moments matched to exactly where you are right now.
Activity Recommendations
Curated activity ideas matched to baby's current wave: tummy time variations, sensory play, developmental games.
Shift Planner
Fair, flexible night shift planning. Splits automatically by sleep debt. Surge-aware. No more 3am arguments about whose turn it is.
Baby Shusher Sounds
White noise, shushing, heartbeat, rain. Built right in. One tap at 3am. Coming soon
Wellbeing Check-ins
Weekly 3-question check-in for each parent. Tracks how you're both doing, not just the baby.
Sleep Debt Tracker
Running tally of who's owed sleep. Helps you rebalance before resentment builds. Both parents tracked individually.
Reconnect Exercises
5-minute check-ins, love language prompts, together ideas for the couple who barely has time to make eye contact right now.
Wins Board
Log the small wins. First real smile. Both slept 3 hours. Made a hot meal. You're doing better than you think.
Wave-Matched Products
Product recommendations curated to your baby's current wave. Real picks for right now, not a list of 200 baby things.
Life Transition Guides
Returning to work, starting solids, introducing a sibling. Guided walkthroughs for the big transitions, first year and beyond.
Near You + Virtual
Lactation consultants, postpartum support, parent groups. Find in-person near you, or connect virtually from your couch at 2am.
Memory Book
Auto-generated from milestones, photos, and logs. Print it. Share it privately. Only the people you choose ever see it.
Grandparent Digest
Weekly email update for grandparents, aunts, uncles. No app needed on their end. They'll check it every morning.
Real-Time Partner Sync
Every log synced instantly to your partner's phone. You'll never ask "did you feed them?" again.
In your pocket

Everything in
one place.

Everything tracked, nothing missed

Feed, sleep, diaper, weight, tummy time, and the extras that matter. All synced instantly across your whole team.

Together tasks for the day

Meal prep, partner tasks, household to-dos, shared between your whole team. Because keeping the household running is part of the job too.

Development wave aware

Every feature adapts to your baby's exact stage. The fussy week has a name. The app already knows it.

Your whole village, connected

Partner, grandparents, family, looped in at the right level. Nobody left out. Nobody gets a hundred texts a day either.

9:41100%
Track
Week 8 · Surge
Feed
Sleep
Diaper
Pump
Weight
Tummy
Milk storage
8 days supply
Freezer volume640ml
8
Bags
Jan 14
Oldest bag
8d
Supply
+ Add bag
- Use bag
Today's together tasks
✓
Meal prep for the weekJamie
✓
Paediatrician callEli
Restock nappiesBoth
Home
Wellbeing
Track
Ask
Grow
The Village Social

Your baby's world.
Privately shared.

A private social feed, just for your village. Not Instagram. Not a group chat. A beautiful, curated space where only the people you trust ever see your baby's face, milestones, and special moments.

Invite-only privacy
You choose who's in your village. Nobody else can find it, see it, or join without your invitation.
Share every face, every moment
No more blurring baby's face on public social media. In your Village, it's just family. Share freely.
Grandparents can react
Gran doesn't need the app. She gets an email with her own private link. She'll send heart reactions from her kitchen table.
Our Village
4 members
You
Your story
Gran
Gran
Dad
Dad
Sis
Sis
M
Mum
Week 8 milestone · 2 mins ago
Happy baby
👶
4
2
Mum She held her head up all by herself! Week 8 magic.
Week 8 milestone logged
D
Dad
3 days ago
Sleeping baby
😴
7
Gran replied
Dad She finally slept 4 hours straight. We both cried a little.
Only your 4 villagers can see any of this
Compare plans

Free forever.
Upgrade when you're ready.

Feature
Free
Premium
$9/mo
Village Pass
+ $4.99/mo
Feed, sleep & diaper tracking✓✓✓
Partner sync (real-time)✓✓✓
Development wave overview✓✓✓
Growth surge alerts✓✓✓
CDC growth charts✓✓✓
Shift planner & sleep debt○✓✓
Wellbeing check-ins & reconnect○✓✓
Is this normal? (wave-aware answers)○✓✓
Ask the Village: all 8 tabs○✓✓
Ped visit prep card○✓✓
Wave activity library & inspiration○✓✓
Life transition guides○✓✓
Wins board & love languages○✓✓
Family villagers (unlimited)○○✓
Grandparent weekly digest○○✓
Memory book & print○○✓
Village Social feed○○✓
Pricing

Simple, honest pricing.

Start free. Upgrade when it clicks. Cancel any time. No guilt, no friction.

Free forever
The Basics
$0
/ always
Track the essentials, sync with your partner, understand development waves and growth surges. No credit card needed.
  • Feed, sleep & diaper tracking
  • Real-time partner sync
  • Development wave overview
  • Growth surge alerts
  • CDC growth charts
  • Shift planner & sleep debt
  • Wellbeing check-ins
  • Ask the Village (8 tabs)
Most popular
Premium
The Village
$9
/month
The full partnership toolkit. Built for the shift, the check-in, and the 3am question you don't want to Google alone.
  • Everything in Free
  • Shift planner & sleep debt
  • Wellbeing check-ins & reconnect
  • Is this normal? wave-aware answers
  • Ask the Village (8 tabs, full access)
  • Ped visit prep card
  • Wave activity library & inspo
  • Wins board & love languages
  • Life transition guides
Add-on
Village Pass
$4.99
/month
Add on top of any plan. Invite your whole family: grandparents, aunts, uncles. No app required on their end.
  • Unlimited family villagers
  • Grandparent weekly email digest
  • Village Social feed
  • Memory book builder
  • Photo prints shipped worldwide
  • React & comment on memories
From parents like you

The 4am club
says hi.

"The shift planner alone saved our relationship. We stopped arguing about who did what and started actually sleeping."
SR
Sarah R.
Mum · 16-week-old · Fredericton
"I didn't know about the development wave. When the app explained why she was so fussy that week, I cried with actual relief."
JM
Jamie M.
Parent · 12-week-old · Oromocto
"My parents are in the UK. They cried when they got the first grandparent digest. They check it every single morning now."
EL
Eli K.
Dad · 14-week-old · Fredericton
See the difference

Same app. Different experience.

Free gives you the essentials. Premium gives you the whole village.

Free
9:41100%
Week 8 · Growth Wave
Baby's busy growing
Cluster feeding & fussiness this week
Feed
Sleep
Diaper
Today's logs
Feed · 8 min8:20am
Sleep · 1h 40m6:30am
Wellbeing Check-in
Premium feature
Shift Planner
Premium feature
Home
Wellbeing
Track
Ask
Grow
VS
Premium
$9/mo
9:41100%
Week 8 · Growth Wave
Baby's busy growing
3.2h
SLEEP DEBT
72%
WELLBEING
2h
NEXT SHIFT
Feed
Sleep
Diaper
Wellbeing check-in
How are you both feeling? Quick 3-question check.
Start check-in
Tonight's shifts
You · 10pm–2am
Partner · 2am–6am
Home
Wellbeing
Track
Ask
Grow
Free includes
Full tracking suite
Real-time partner sync
Development wave overview
Growth surge alerts
CDC growth charts
Premium adds
Wellbeing & mental health
Shift planner & sleep debt
Is this normal? answers
Reconnect exercises
Ped visit prep card
Wave inspiration
Launching 2026

Be the first to know
when we launch.

No more 3am Googling. No more piecing it together on two hours of sleep. Join the waitlist and we'll let you know the moment early access opens.

No spam, ever. Just your launch invite when we're ready. Unsubscribe any time.

👩
👨
👩
247 parents already on the waitlist
The Village by Eli

It takes a village.
Let's build yours.

No more 3am Googling. No more piecing it together on two hours of sleep.

Join the waitlist, free
Stop piecing it together at 3am.
247 parents already on the waitlist. It's free.
Join free